Social media has become an integral part of marketing strategies for businesses worldwide. To effectively manage multiple social media platforms, businesses rely on social media management tools. Publer is one such tool that simplifies social media scheduling, posting, analytics and many more. In this comprehensive review, we will explore Publer’s features, pricing, and how it can benefit businesses.
Publer Connects With Following Platforms
- Google My Business
- TikTok
- YouTube
- WordPress
Publer Overview and Key Features
Publer is a robust social media management platform that offers various features to enhance your social media presence. Whether you are a small business, a marketer, or a social media influencer, Publer can help you save time and streamline your social media activities. Let’s delve into its key features:
Multi-platform Scheduling and Publishing
Publer allows you to schedule and publish posts across multiple social media platforms simultaneously. With a single click, you can schedule content for Facebook, Twitter, LinkedIn, Instagram, and more. This feature ensures consistency in your social media presence and saves you valuable time.
Content Calendar and Bulk Scheduling
Publer provides a user-friendly content calendar that enables you to visualize and plan your social media posts effectively. You can easily drag and drop posts, schedule them at optimal times, and avoid any gaps in your posting schedule. Additionally, the bulk scheduling feature allows you to upload multiple posts in a CSV file, saving you even more time.
Social Media Analytics
Understanding the performance of your social media posts is crucial for optimizing your strategies. Publer offers comprehensive analytics that provide valuable insights into engagement, reach, clicks, and more. These analytics help you identify the best-performing content and make data-driven decisions to improve your social media presence.
URL Shortener and UTM Builder
Publer includes a built-in URL shortener and UTM builder. With this feature, you can track the effectiveness of your social media campaigns by creating unique UTM parameters for each post. The URL shortener helps maintain a clean and professional appearance for your links while also providing valuable tracking data.
Visual Composer and Image Editor
Engaging visuals play a vital role in social media marketing. Publer’s visual composer allows you to create visually appealing posts with ease. You can choose from a wide range of templates, add stickers, texts, and customize the appearance to align with your brand. The built-in image editor enables you to edit images directly within Publer, eliminating the need for external software.
However, you can also keep all the files in the Media and use those later.
Team Collaboration and Approvals
For businesses with multiple team members managing social media, Publer offers collaborative features. You can invite team members, assign roles, and streamline the approval process. This ensures that your social media content maintains consistency and adheres to your brand guidelines.
Automated Posting and Recurring Schedules
Publer simplifies your social media management further through automated posting. You can set up recurring schedules for your evergreen content, saving you from manually reposting. This feature is particularly useful for businesses with regular promotions or recurring events.
Social Media Calendar Import
Publer allows you to import your existing social media calendars from other platforms seamlessly. This feature makes transitioning to Publer hassle-free, ensuring a smooth integration with your current social media strategy.
RSS Feed Integration
If you run a blog or have a content-heavy website, Publer’s RSS feed integration can be a game-changer. You can automatically share new blog posts or website updates across your social media platforms. This helps drive traffic to your website and keeps your followers informed.
Social Media Post Recycling
Simply by recycling, you can draw attention to your best postings and increase brand awareness. Maintain control over the frequency and start/end dates as well as your virtual calendar.
Attract more audience with the top performing posts and get more engagement.
Integrations with Popular Apps
Publer integrates with popular apps for media imports and other automation to make your social media journey easier. Publer has integration with the following tools.
- OneDrive
- Unsplash
- Google Drive
- Dropbox
- Canva
- VistaCreate
Customer Support and Training
Publer provides excellent customer support and resources to help you make the most of their platform. From detailed documentation to video tutorials and a responsive support team, you can rely on Publer to assist you whenever needed.
Publer Reviews
Publer has gained its popularity through its excellent features. There are lots of satisfied users of this social media automation tool.
Overall Publer Reviews
G2: 4.8/5( Based on 239 ratings)
Capterra: 4.8/5( Based on 454 ratings)
Let’s look at some of the reviews on this tool.
Review source: G2
Review source: Capterra
Review source: G2
Publer Pricing Options
Publer offers various pricing modules with a free plan. Publer has three different pricing options; Free, Professional and Business. Lowest number of workspaces to be added is 1, user 1 and three social media accounts.
Pricing increases based on the number of social accounts and users you increase. So, you can easily make your pricing plan based on the number of social accounts and members you want to add.
FAQs (Frequently Asked Questions)
Can I use Publer for personal social media management?
Yes, Publer is suitable for personal social media management as well. Whether you are an individual influencer or want to streamline your personal social media presence, Publer can help you schedule and manage your posts efficiently.
Is Publer compatible with all major social media platforms?
Yes, Publer is compatible with major social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. You can schedule and publish posts seamlessly across these platforms.
Can I collaborate with my team using Publer?
Absolutely! Publer offers team collaboration features that allow you to invite team members, assign roles, and streamline the content approval process. This is particularly beneficial for businesses with dedicated social media teams.
Can I track the performance of my social media posts with Publer?
Yes, Publer provides in-depth social media analytics that help you track the performance of your posts. You can monitor engagement, reach, clicks, and other key metrics to optimize your social media strategies.
Does Publer offer a free trial?
Yes, Publer offers a free plan that allows you to explore the platform’s basic features. This is a great way to get acquainted with Publer before deciding on a paid plan.
To Wrap Up
Publer is a powerful social media management tool that offers a wide range of features to simplify your social media activities. From multi-platform scheduling to in-depth analytics and team collaboration, Publer provides the necessary tools to enhance your social media presence. With its user-friendly interface and affordable pricing options, Publer is an excellent choice for businesses of all sizes. Streamline your social media management today with Publer!
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